4 Guys. 90 Days. 3 Women Each.

 I need 4 guys. 90 days. 3 women each.

I'm about to try something I've never done before.

I'm looking for 4 guys in Los Angeles who are willing to let me personally coach them for 90 days — and I'm going to see if I can get each of them actively dating 3 women at the same time.

Yes. Three.

I'm going to document the experiment and turn it into a YouTube series.

You'll see the guys before we start, what they're struggling with, what I change, what happens when we actually go out into the real world, the wins, the failures, the awkward moments, and where each guy ends up after 90 days.

I'm not looking for four guys who already have their shit together.

In fact, I'd prefer guys who have a genuine problem with dating right now.

Maybe you can't get dates.

Maybe you get dates but can't turn them into anything.

Maybe you're terrified of approaching women.

Maybe you've been out of the game for years.

Maybe you keep getting the same results over and over again and have no idea why.

That's exactly what I'm interested in.

The catch: this is going to require a real commitment.

You'll need to:

• Be located in the Los Angeles area
• Commit to the full 90 days
• Be willing to go out and actually do the work
• Be coachable and willing to try things outside your comfort zone
• Be willing to have your progress documented on camera
• Be comfortable with your story and the coaching process appearing on YouTube/social media
• Be available for regular coaching sessions and filming
• Be willing to invest financially in the program

I'm intentionally not putting the price in this email yet because I'm still working out the exact structure of the first group.

If you're seriously interested, email me back with:

1. Your age

2. Where you live

3. Your current dating situation

4. What you think your biggest problem with women is

5. How long you've been dealing with it

6. What you've already tried

7. What you would want to have accomplished 90 days from now

8. How much time you can realistically commit each week

9. Why you think you'd be good for this experiment

10. Whether you're comfortable being filmed and appearing publicly in the series

And most importantly:

Tell me why you want this badly enough to actually follow through.

I'm going to personally select the four guys.

This isn't going to be a dating course.

I'm not going to sit in front of a whiteboard and tell you what you're doing wrong.

We're going into the real world and finding out.

I've been a dating coach since 2007, and I've spent the better part of two decades studying attraction, dating and relationships.

Now I want to see what happens when I put everything I've learned into one experiment.

Four guys.

Ninety days.

Three women each.

Let's see what happens.

— Jake

You Can't Prepare Your Way Out Of Paying The Price

I wanted to minimize embarrassment and pain, too.  

I wanted to not have to walk up to women and get my ass handed to me.  

I thought that if I prepared enough for every possible outcome, that I could avoid pain.  

Then... 

When I started approaching, I realized that what I was experiencing was FAR different than what I had imagined.  Women said different things.  Sometimes, women were nicer.  Sometimes they were harsh out of nowhere.  

Most importantly, many of the dream negative outcomes I thought would happen never did.  

So how does this relate to you?  

Well...  

With basically every client I get, we'll get into answering questions that go something like this:

"If she does _____, then what do I do???"  

Questions in this format are great and can often lead to some specifically good preparation.  For instance, I believe a guy should know what indicators women give to show attraction or to show interest.  He should know what the stages of the interaction are, and he should be able to make some basic adjustments.  He should know what common responses and actions take place in a dominance struggle.  

But this is where our conversation always seems to go off the rails a bit.  

Sometimes I'll get a "if she does X, then what should I do" question, and my answer is simply "Well, she won't do that."  The next question is always "Yeah, but if she does though... then what do I do."  

Same answer. 

So what's going on here?   

I believe what's going on is some form of self protection mechanism.  It's like "if I can figure out everything that will possibly happen in an interaction, then maybe I can approach without experiencing pain and suffering embarrassment.  

Unfortunately it doesn't work that way.  

WE CAN'T SHIELD OURSELVES FROM PAYING THE PRICE WE HAVE TO PAY TO GET GOOD AT DATING BY SOMEHOW FIGURING OUT EVERY SITUATION THAT MIGHT HAPPEN BEFORE IT EVER DOES.  

The reality is that anyone who is learning a dating skillset must go through the hard work and tough emotions associated with having bad sets and rejection.  Those tough emotions shape our character and help us grow one of the most important attributes that you'll see in any man:  A THICK SKIN.  

A thick skin is built, not bought.  You can't think it into existence.  It's ONLY the product of experience providing a mindset that failures and negative reactions from women have no bearing on your identity or value as a man.  

Need an example?  Try this one on for size:  Next time you get a blowout where you try to open and the girl basically is like "fuck off," try turning around 180 degrees from her and opening the very next girl you see with the exact same opener.  When you get a shit reaction from a woman and then the very next one loves the opener, you'll get to see right in front of your face that you and the opener were never the issue in the first place.  This is your introduction to the many lessons to be acquired from the practice of cold approach.  

I can tell you all about this like I just have, but it's entirely different when you experience it first hand.  

When YOU TAKE ACTION, your personality and character grow in a way that me telling you about my experiences can never replicate.  

One more quick example.  

I have an immersion student in Chicago, we'll call him Mike.  

Now Mike has heard the above analogy before.  He "knows" that after a blowout you should go open the next set with the same opener.  So we're walking into the club and he does his first opener, and the girl is a fucking bitch to him.  It's so jarring that to him that he gets very angry.  I think I told the girl something to the effect of fuck you don't say that to my friend, lol.  I'm calm, I've got a thick skin already, and I'm just emotionally reset in one second and ready to continue.  

I look back and I can see he's fucking flustered.  He says "What the fuck man???  What am I supposed to do now???"  I'm like go do another set, then another one, then another one, and push through.  

The reality is that when you get fucked with badly, it's very hard to regulate back to a good state.  

So I demo.  

I tell him "here's what you do."  Then I take a deep breath, put a big smile on my face, and I go approach the hottest girl I can see.  In this case it was a disgustingly hot young girl.   I walk up, start talking, and within maybe a minute or two I'm making out with the hottest girl in the entire bar BY FAR.  I look back and he's shaking his head like "what in the fuck?!?????"  He can't believe it.  

I can't teach you emotional regulation like that.  It ONLY comes from going through that exact situation that he went through and adjusting accordingly.  

YOU must pay the price like Mike did.  

YOU can't prepare your way out of experiencing tough shit.  

YOU must do the work.  

Sometimes, the answer is just "well, that won't happen."  

So what's the antidote for this style of thinking?  What's the antidote for endless preparation and "perfection before action"???

Say this phrase to yourself:  

WHATEVER HAPPENS, I CAN HANDLE IT.  

The reality is that you, just like Mike, will have tough sets.  You will adjust on the fly.  

 You will have tough emotions.  You can handle them.  

Life will fucking suck.  You can handle it.  

People will die.  You can handle it.  

It's just talking to girls, man...  You can handle it.  

You can't prepare your way out of paying the price it takes to get good... 

And most importantly...

You wouldn't want to screw yourself out of the man you become by paying it.  

600k Followers and GUESSING out in public.

Alright guys here we go... shit testing in action.  

I'm easing into YouTube and quite honestly I'm not trying to create a brand where I fuck with people.  I know from the past 20 years of coaching, that if a guy has a good experience with one coach he's more likely to try another one.  But if he feels like he got robbed then "everyone is out to rob me" becomes his mentality.  

That said, when you buy dating coaching you're literally paying for the coaches perception, and nothing else.  The info is out there, the routines are out there, the structure is out there.

YOU NEED SOMEONE WHO UNDERSTANDS WHAT THE FUCK THEY'RE LOOKING AT.  

The guy in this video doesn't.  

I've done two reaction videos now and on the first one Michael Sartain is talking about "milk toast" dating coaches, and I'm starting to think this is the guy, coach Kyle on YouTube.  he's got like 600k followers and he's fucking GUESSING.  

in this video you get to see how a shit test is formulated first hand.  She adds up evidence and comes to the conclusion this dudes is an inexperienced incel.  Then Coach Kyle says the student is confident and it's fine to talk about being an incel, because he doesn't understand what's really going on.  

To me (snap judgement), he looks like a young coach who hasn't suffered and had to think much about game.  He's just been lucky enough to go direct, have it "work" and now he's a "coach."  

But!  I can't expect everyone to figure out dominance struggles and shit tests the way I have.  So I need to try my best to water things down and put some breadcrumbs in front of this guy because it's good for all of us and my entry into popularity doesn't have to be hating on everyone.  

Next up...

What in the fuck is going on in 2026??? I feel like I've been transported to another dimension where pickup is okay now?  Like the general public isn't shitting on us like they used to, kids (21 year olds) are making videos about approaching and the 3 second rule and they have 300k followers for it?  Makes me wanna have a resurgence like Limp Bizkit or something.  

I think it's super cool how all of our work from 20 years ago is coming alive in this way, and it's hard for me to wrap my head around. 

PLEASE, if you watch this video and care at all about me give it a like and a comment cause I'm really trying to grow this and reach guys who need a guy like me and not this guy.  

Cheers and thanks.

There are 2 Reasons You're Getting Shit Tested

 There are two different reasons you're getting shit tested.  Many years ago I argued in my Dominance Struggle posts that "she's definitely not shit testing you because she takes you seriously" and I was wrong about that.  At the time I was seeing so much evidence of only one type of shit testing my students were receiving (the kind to get you to go away) that I wasn't readily aware of the other type.  So today I want to go over them both.  

Here we go...

Type 1 - This is the type of shit test where the girl wants you to go away.  The process here is you approach, you unknowingly demonstrate some qualities that give the girl evidence to paint a picture of you that you're not a dominant guy.  She that perception of you to craft a test designed to get you to go away by pointing out or throwing in your face your readily apparent inadequacies, which she's generally quite accurate about.  Have you seen the same shit test from different women and it's about you?  This is type 1.  

Type 2 - This is a qualifying style shit test I haven't commonly talked or written about yet, and yes, it's happening when she is taking you seriously.  It's basically a glaring neon sign she likes you, but needs to go through her "standard routine" of tests before she can allow herself to like you.  As you remove mistakes with women and your approaches get better, you'll begin to notice a girl giving you more general social skills shit tests.  These are usually a cluster of 3-5 shit tests not specifically about you or your personality,  Instead, they're things like direct social challenges, misdirection, trying to derail your leading of the set, etc.  to see how you handle them.  This reads essentially "I think I like you but I gotta try X, Y, and Z first to verify what I think I'm seeing.  

Again, you'll know the difference between these because type 1 is directed at your personal characteristics, and when you lose you'll get a feeling you weren't good enough for her, and type 2 is more general social skills that don't seem to be about you personally.  I noticed type 1 before I got good, and then as soon as I got good it was like ALL Type 1 tests vanished out of thin air, and all that was left were type 2, which (for me) are now the only ones I see in my sets.

Cheers.